The course aims at developing managerial skills for the governance of innovation within organization, including both start-ups, SMEs, and large-sized companies. Topics cover the whole innovation process: from idea generation to its development and deployment, through intermediary steps, e.g. business modeling, market analysis, prototyping, pilot test in the market, ecc. Legal and strategic solutions to protect the competitive advantage against imitation are taken into considerations.
The course provides cross-industry contents, though a special emphasis goes to: Digital economy, Life Sciences, Industry 4.0.
After the course, the student will be capable to boost creativity and innovativeness of a organization, manage the startup of breakthrough projects, write a 'agile' business plan, develop a 'minimum viable product' (MVP) and manage organizations through 'lean' paradigms.
- Teacher: STEFANO DENICOLAI