The course aims at developing managerial skills for the governance of innovation within organization, including both start-ups, SMEs, and large-sized companies. Topics cover the whole innovation process: from idea generation to its development and deployment, through intermediary steps, e.g. business modeling, market analysis, prototyping, pilot test in the market, ecc. Legal and strategic solutions to protect the competitive advantage against imitation are discussed.
- Docente: STEFANO DENICOLAI